The messy illustrative style on this line of raw food bars, chews and protein powder represents the natural wholesomeness of the products. In order to enhance the "rawness" of the ingredients, the bars, powders and energy chews were designed to stand vertically in their point of purchase displays. This not only set them apart from the other brands, especially the bars, but also emphasized the raw fruit and vegetable ingredients used in them by mimicking vegetables being pulled from the ground.