These video tutorials were created to help communicate the transition to the new London Drugs LDExtras Loyalty Rewards Program. Using the existing branding of LDExtras, the purpose was to showcase the simplicity of re-registering for the updated rewards program or using certain features on the app. These videos were featured on social, the website and in newsletters sent out to LDExtras Members.

Video Tutorial: Password Reset Guide Using the London Drugs App

Video Tutorial: Using the Barcode Feature on the London Drugs App

Social posts

These social posts were designed to communicate the member benefits of the LDExtras program. These included earning bonus points on the purchase of select private label brands and the option to donate points to featured charities of the month.