4 Hacks to Make Face Mask Wearing a Little Easier! | Social & Web Content + London Drugs Blog

This blog was created to provide solutions to common problems experienced while wearing a face mask with the rise of Covid-19. The purpose was to provide relevant, shareable content, and to let our followers know London Drugs is always here to help. Aside from writing the blog, I also created social assets, web and newsletter banners to support this piece across multiple touchpoints. You can read the blog here: 4 hacks to make face mask wearing a little easier! - London Drugs Blog

Be Prepared with Emergency Bags | Social & Web Content + London Drugs Blog

This blog was created as an awareness piece to be prepared in light of the sudden wildfires that were occurring in the summer of 2021. It highlighted the items you might need in order to prepare an emergency bag, as well as where to keep it, should you need it. Again, I wrote the blog, and created supporting assets for social, web and our newsletter. You can read the blog here: Be Prepared with Emergency Bags - London Drugs Blog

Foods of Europe | Social Content

This was a social piece I created to support our Foods of Europe Event. The purpose was to highlight our wide selection of European snacks and pantry staples that a lot of our customers might not know we carry. In each stop motion, I built out iconic European landmarks using snacks from each country. Can you guess each one?

Halloween DIY Looks | Social, Web Content + Newsletter

This piece was part of a campaign I worked on for Halloween 2019. Our goal was to create last-minute Halloween costume ideas for the Do-It-Yourself audience. 5 looks were created, with each look being broken down to show how it could easily be recreated step-by-step, plus a checklist of all of the supplies needed. Not only did it highlight Halloween makeup and accessories, but the campaign allowed for cross promotion by featuring other everyday items that could be used to create the looks. The assets were used on our London Drugs blog, social, web banners, newsletters, flyers and in-store digital signage. The looks were repurposed with a simple refresh the following year, this time featuring matching, customizable face masks that could be created from our Photolab. You can read the original blog here: 5 DIY Halloween Costumes Using Items #FoundAtLondonDrugs - London Drugs Blog

Web Banners

Social Media - Instagram Carousel

Email Newsletter

Digital Content - Fundraisers and Initiatives

These social posts highlighted Believe In Better, the London Drugs commitment to making a positive impact on the world and the Western Canadian communities they operate in. Some of these social posts included our Wellness. Period. campaign and the Magnuscards app, supported by London Drugs.

Social Copy for carousel post: See why we love these greener choice menstrual products. They are also included as part of our Wellness. Period. initiative. Until June 30th, purchase qualifying menstrual products and a donation will be made to combat period poverty across Canada. Learn more in our link in bio.

Social Copy: If you're a caregiver, the magnuscards app is a great resource for anyone living with cognitive disabilities. It provides digital shopping guides for various departments at London Drugs. This includes making a purchase in our tech department, perfect when looking for a gift for Father's Day. Learn more about Magnuscards here: https://bit.ly/3NaqYDR

Digital Content - Videos

These LD Treasures social videos feature our staff highlighting their favourite brands and products found at London Drugs. The purpose of these videos was to showcase the unique brands, products or services available at London Drugs, as well as position our staff as trusted experts.